After Effects: With Rs 21 crore in the collection, `SKSE` gets a...

After Effects: With Rs 21 crore in the collection, `SKSE` gets a lukewarm start


After Effects: With Rs 21 crore in a collection, `SKSE` gets a lukewarm start

Despite a decent opening, ‘Shaadi Ke Side Effects’ fails to say movement

The Farhan Akhtar-Vidya Balan-starrer ‘Shaadi Ke Side Effects’ might have grossed Rs 21 crore during a BO in a initial weekend, though trade pundits feel that a assembly response was next expectancy deliberation a star-cast.

Trade analyst, Amod Mehra said, `The film did not get an unusual opening during a box bureau though collected around Rs 4.5 crore on a initial day. That was decent adequate given that a examination duration is on. The film has been finished on a assuage bill and a calm is good for family audience. It is firm to get a good satellite cost and looks like it will simply cruise through.`

Exhibitor Rajesh Thadani said, `The film’s opening was a bit unsatisfactory though business picked adult during a weekend. Its collection over Friday, Saturday and Sunday was improved than ‘Highway’ and ‘Hasee Toh Phasee’, that are also now using in theatres. The film should collect about Rs 31 crore in a initial week.`

Compared to January, a month of Feb has seen improved business during a BO. Referring to a moolah Mehra said, `The attention incurred a detriment of scarcely Rs 100 crore in Jan though final month was utterly good for exhibitors as good as distributors. All films like ‘Gunday’, ‘Hasee Toh Phasee’ and ‘Shaadi Ke Side Effects’ have finished decent business. ‘Highway’ didn’t unequivocally make income though it warranted vicious acclaim.`

Rs 100 cr: Loss incurred by a attention in January

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